Marketing on Tap Episode 22: Loyalty Programs, Business Pivots, and Craft...
When Lululemon announced they had launched a loyalty program, they became the latest brand to shift focus from their core business to take a new direction. As the likes of Staples and Apple have shown,...
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3 Social Media Strategies To Boost Your Customer Experience
As customer service increasingly moves on to social media, it is now more important than ever to have a good strategy if you want to offer great experiences. Starting with a good strategy can be the...
View Article8 New Marketing Trends You Must Pay Attention To
Five years ago, I penned an article entitled “The New Marketing Trend You Must Pay Attention To,” in which I suggested that despite all the talk of new social media platforms and technologies, the one...
View ArticleMarketing on Tap Episode 23: Mobile First? Digital OOH Disagrees
In today’s mobile first world, you might think outdoor ads and billboards are yesterday’s news. But someone forgot to tell DOOH, or digital out of home advertising. With the news that Netflix paid $150...
View ArticleMarketing on Tap Episode 24: Dark Social – 2019 Marketing Trend?
With the release of the Edelman 2018 Trust Barometer, it’s clear to see a trend of dark social being utilized by social media users. With people’s trust in social media dropping to only 41% globally,...
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How to Use Trends to Grow Your Business in 2019
My social media history has been over 10 years on Facebook, 8 years on Twitter, and 6 years on Instagram. What are they to me? Facebook is my personal journal, Twitter is my professional mouthpiece,...
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Real World Examples of Google AdWords Campaigns for Search “Network Support...
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”....
View ArticleMarketing on Tap Episode 25: The Gillette Ad – Good or Bad Idea?
Unless you live on the moon, you can’t have missed the new Gillette ad and the brand’s accompanying campaign to rethink their “best a man can get” slogan. Picking up on the #MeToo movement, Gillette...
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“Making Websites Win”– Conversion Optimization Checklist
“Most websites lose. Almost all of them.”Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck...
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The Shifts in Social Media That Will Advance Customer Experience
Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be...
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